“We have found this to be an extremely useful analytical tool to analyze
impact and support our advocacy efforts.”
Kamran Naim, Annual Reviews
Kamran Naim from Annual Reviews has been a keen advocate of our OA Metrics Generator. Annual Reviews have been able to develop a specialised business model tailored to both the benefits offered by their content and the needs of their customer base. They have done this with the help of our OA Metrics Generator which they used to discover exactly which institutions were reading their content and who was being turned away at a paywall.
We are also able to tell them which readers are current customers and which are genuine sales leads.